IETA MARKET
ONE MARKET · ONE CENTRAL IETA ACCOUNT

Join IETA Market

Choose what you want to do. Start with the right registration, then use your existing IETA identity to open your workspace. You can participate in more than one path.

Buyer

Find your next horse

Save your buying preferences, browse horses and start private enquiries using your central IETA account.

Buyer access through central login
Horse Seller

Sell a horse with IETA

Apply as a private horse owner or business seller. Approved sellers can manage their horse listings and enquiries.

Seller approval required
Expert / Service Provider

Offer your equestrian expertise

Apply through the existing vendor onboarding and choose Service Provider. Use this path for equestrian professional services.

Existing vendor review workflow
Product Vendor

Sell equestrian products

Join the vendor programme for tack, care products and other equestrian goods. Existing vendor accounts are reused.

Existing vendor review workflow

Horse seller and buyer applications are separate from the Global IETA software partner programme. Experts and product vendors currently share the existing vendor application and dashboard; choose your appropriate seller type during onboarding.

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