Privacy Policy

1. Scope and data fiduciary

This notice applies to IETA Market services at market.ieta.in and connected IETA account, marketplace, support, order, listing, messaging and consultation journeys. IETA — Intelligent Education & Technology Alliance determines why and how personal data is processed for these services.

2. Personal data we collect

Depending on the service you use, we may collect:

• Account and contact data, including name, email address, phone or WhatsApp number, city, state and account identifiers.
• Marketplace data, including seller, vendor, stud-farm, job, horse-listing, enquiry, message, order, refund and support records.
• Horse-health case data, including horse details, symptoms, previous treatment information, preferred appointment time and files you choose to upload.
• Verification and safety records, including the status and outcome of identity, ownership, contact or document checks. We do not display private verification documents publicly.
• Payment and transaction references. Payment-card details are handled by the selected payment provider and are not intended to be stored by IETA Market.
• Technical data such as IP address, browser and device details, security logs, cookies and service-usage events.

3. Why we use personal data

We use personal data to provide the service you request; create and secure accounts; review and publish eligible records; connect buyers, sellers and professionals with the correct permissions; process orders and entitlements; arrange consultations; respond to support or grievance requests; prevent fraud and misuse; maintain service reliability; and meet legal, tax, accounting or regulatory duties.

Where processing relies on consent, the request will identify the data and purpose. You may withdraw consent by contacting us, subject to data we must retain for legal, security or transaction-record purposes.

4. When data is shared

We share only what is reasonably needed with service providers supporting hosting, communications, identity, payments, storage, analytics, security and professional consultation; with marketplace participants when you use an authorised contact or transaction flow; and with authorities where disclosure is required by law. Horse-health files and case details may be shared with the professional assigned to review your request. We do not sell personal data.

5. Retention and security

We retain records only as long as needed for the stated service, legitimate security and dispute needs, and applicable legal or accounting obligations. Retention periods vary by record type. We use access controls, transport security, backups and operational safeguards, but no online system can be guaranteed completely secure. Please do not upload Aadhaar, PAN, payment-card data or unrelated medical information unless a specific approved workflow requests it.

6. Children

IETA Market is not designed for a child to create a seller, buyer, vendor or professional account independently. A parent or lawful guardian must manage any service involving a person under 18 and provide any consent required by applicable law.

7. Your choices and rights

You may ask to access or correct your personal data, request erasure where applicable, withdraw consent, or raise a grievance. We may need to verify your identity before acting on a request. You can also manage browser cookies through your browser settings and opt out of non-essential communications using the method shown in the message.

8. Privacy contact and grievance route

Email info@ieta.in with the subject “IETA Market privacy request”. Describe the account, service and request without sending passwords, OTPs or unnecessary identity documents. We will acknowledge the request and explain any verification or next steps.

This notice is designed to support clear disclosure under India’s Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025. Service-specific notices shown at the point of collection form part of this policy.

9. Changes to this policy

We may update this notice when services, vendors or legal requirements change. The current version and update date will remain available on this page.